In a fast-moving industry like digital marketing, standing out from the crowd isn’t optional — it’s essential. Whether you’re applying for a role in SEO, PPC, design, or client services, you’re likely going up against dozens (if not hundreds) of other applicants.
So how do you make sure your name doesn’t get lost in the stack?
The answer isn’t gimmicks or flashy CVs. It’s thoughtful, strategic positioning — and a clear understanding of what digital agencies are really looking for.
This guide walks you through how to truly stand out when applying for a role in a digital agency — and how to avoid the all-too-common mistakes that get candidates overlooked.
1. Understand the agency mindset
Agencies want candidates who hit the ground running, understand the pace of agency life, and are proactive. Do your homework and tailor your application to their tone and style.
2. Customise your CV and cover letter
Make each application personal. Show that you understand their agency, their clients, and the specific role you’re applying for. A well-written, thoughtful intro always stands out.
3. Show the work
Include portfolios, blogs, side projects, or anything else that shows your skills in action. If you’re early in your career, create something on your own. Agencies value self-starters.
4. Make your LinkedIn work harder
Ensure your profile reflects your goals, includes relevant work experience, and shows personality. Engaging with content and sharing your thoughts helps you stand out.
5. Prepare properly for interviews
Research the agency, its work, and the role. Be ready with thoughtful questions and relevant examples. Show them you're genuinely interested in their business.
6. Focus on soft skills — not just hard ones
Agencies need people who communicate well, handle feedback, stay calm under pressure, and collaborate. These qualities often make the biggest difference.
7. Don’t ghost (and don’t panic)
Stay professional and communicative throughout the process. Agencies remember the candidates who follow up, show interest, and respect their time.
8. Keep learning, even between roles
Use downtime to upskill, take online courses, volunteer, or work on your own project. It keeps your skills sharp and gives you more to talk about in interviews.
Final thoughts
Standing out isn’t about being loud. It’s about being thoughtful, prepared, and genuinely interested in your craft. Agencies want people who care — about the work, the team, and the process.