Senior Social Media Manager (12-month mat cover)

£0 - £0
1 year ago
Bolton, Greater Manchester, Lancashire

Job Description

We're looking for someone to join us at AO and head up our Social Media team. You'll get stuck in with a whole host of projects and look after the social strategy for the AO group.

Working with the wider brand team as well as external agencies, you'll have endless support as well as a direct report. It's also a brilliant opportunity to work with our partners at the AO Arena, Sale Sharks Rugby Team and the Manchester Thunder Netball Team.

About The Role

You'll be responsible for the social strategy across AO Retail by growing and engaging our followers across all our AO social platforms.

Working alongside the wider team and social agencies, you'll define the strategy for AO, ensuring we are leading the way in this space. It offers a great opportunity to get stuck-in on a whole host of projects too!

You’ll sit as part of the brand marketing team, which includes Aperol loving Social Media Manager, Jade and tea-loving Senior Marketing Manager, Shaun.

Having the passion and confidence to gain buy-in from senior stakeholders to ensure social remains a key and active channel across the marketing mix is key

We know we work better when we’re together, so all our AOers come into the office Monday to Friday. We collaborate more easily, have continual conversations, we’re more creative, give better support, and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

  • Be the guardian for our AO brand across all social channels
  • Lead of social media strategy, ensuring it is aligned to our business priorities, brand purpose and rooted in customer and market insight
  • Be the champion of ‘new’ on social, continuously testing and learning as well as implementing innovative technologies and channels (TikTok Shopping, Be Real, etc.)
  • Manage all social and influencer agencies, ensuring they deliver against KPIS and deadlines
  • Work closely with our Brand Managers to maintain and update our social TOV document
  • Partner with our Sponsorship Manager to support our locally famous strategy across the AO Arena, Sale Sharks, and Manchester Thunder.

A Few Things About You

  • Previous experience within a social media role where you have significantly grown engaging social communities with the confidence and knowledge to take ownership for strategy
  • Consistent record of accomplishment in delivering campaigns that meet or exceed the agreed KPIs
  • A strategic thinker who can see the bigger picture, as well as being on top of the day-to-day detail
  • Analytical and results driven, constantly looking for opportunities to improve performance
  • A creative and innovative thinker, always on top of trends and the ‘next big thing’ and not afraid to just grab a camera and go!

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things. 

AO is for everyone.

We should all feel like we belong. That's why we’re creating a welcoming and inclusive place to work. We know that being different together is our superpower and we celebrate that because it makes us stronger, more creative, and better at what we do. We welcome applications from everyone, so we can make reasonable adjustments to our interview process that meet your needs. 


Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

  • 25 days holiday - earn more days the longer you’re with us, with the option to buy more too!
  • Carry any leftover annual leave into the next holiday year
  • Staff discount at ao.com & discounted gym offers
  • Free on-site breakfast
  • £200 annual attendance bonus
  • Enhanced Maternity, Paternity and Adoption Packages
  • 2x fully paid charity days a year
  • Internal first approach to recruitment – you get first dibs on any new jobs across the business

To see all our benefits and perks, visit our AO Benefits page.

NO AGENCIES - thank you