Advertising & Campaign Manager

£0 - £0
1 year ago
Bolton, Greater Manchester, Lancashire

Job Description

We're looking for an Advertising & Campaign Manager to join us at AO in our Brand & Marketing team. As well as being a market leader in seller white goods, we're also know our stuff with mobiles too.

You'll be heading up all marketing activity for our Mobile Phones Direct business and uses a whole host of techniques to ultimately help us be the best in this space. It's a brilliant opportunity to get stuck in on some exciting projects in one of our fasting-growing, and most profitable, parts of AO.

Reporting to the Senior Marketing Manager (Planning & Campaigns), you will join the Brand & Marketing team acting as the Advertising & Campaign Manager for our Mobile Phones Direct team, leading the development of the business unit’s marketing and campaign strategy.

The key purpose of this role is to drive Mobile sales, through digital channels including email, paid social and display to a strict ROI.

This is a super exciting opportunity to own all marketing activity a growing business unit with masses of potential, whilst tapping in to the knowledge of the wider AO marketing team.

You’ll already be an expert in Digital Marketing, with a wealth of knowledge ideally from the Mobile industry. You know what great DR creative looks like, how it can achieve its objective, and the commercial drivers for Mobile.

We know we work better when we’re together, so all our AOers come into the office Monday to Friday. We collaborate more easily, have continual conversations, we’re more creative, give better support, and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

  • You’ll be comfortable reporting on all aspects of campaign performance to senior stakeholders and owning and leading projects from start to finish.
  • Leveraging insights from a variety of sources, to inform, shape and drive marketing and campaign planning.
  • Working with manufacturer and network partners to secure investment through end-to-end management (including comms planning, creative execution, activity delivery and reporting) of co-branded marketing activations
  • Work with the Senior Marketing Manager and relevant stakeholders (such as Trading, Promotions and Marketing Channel teams) to define and deliver marketing strategy and tactics for Mobile Phones Direct
  • Be passionate about the Mobile Phones Direct brand - knowing how your creative can have stand-out in a crowded marketplace.
  • Accountable for the day-to-day management, delivery, reporting and improvements of Mobile Phone Direct digital marketing.
  • Researching and staying up to date with new trends and advances within the industry, being the expert within the team.
  • Being the go-to person for all things Mobile Phones Direct marketing related, keeping the team up to date and driving visibility of plans and campaigns amongst key stakeholders.

A Few Things About You

  • Genuine passion, flair, and expertise within a digital marketing management role
  • Strong commercial acumen, with an understanding of customer insights and sales data to evaluate the ROI of promotions & campaign
  • Able to demonstrate influencing stakeholders across departments and at senior levels

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things. 

AO is for everyone

We should all feel like we belong. That's why we’re creating a welcoming and inclusive place to work. We know that being different together is our superpower and we celebrate that because it makes us stronger, more creative, and better at what we do. We welcome applications from everyone, so we can make reasonable adjustments to our interview process that meet your needs. 


Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

  • 25 days holiday - earn more days the longer you’re with us, with the option to buy more too!
  • Carry any leftover annual leave into the next holiday year
  • Staff discount at ao.com & discounted gym offers
  • Free on-site breakfast
  • £200 annual attendance bonus
  • Enhanced Maternity, Paternity and Adoption Packages
  • 2x fully paid charity days a year
  • Internal first approach to recruitment – you get first dibs on any new jobs across the business

To see all our benefits and perks, visit our AO Benefits page.

NO AGENCIES - thank you.