Marketing & Communications Manager (Maternity Cover)

Job Description

At Revolution Viewing, we empower people to make life changing decisions – this is our mission. We do this by producing rich media solutions to help prospective students to select their perfect university and home buyers to select their perfect home.

Our clients are the top universities and home builders all over the UK and we are the leading rich media supplier in both sectors.

This is a fantastic opportunity for an experienced marketing manager to join a growing company which is world-leading in the areas in which we operate.

Whilst established in these sectors and our current marketing activities work well for us, our growth over recent years, particularly in higher education, means that we need to invest in our marketing to ensure that we stay at the top of our game and so that we can drive forward our most profitable products.

We are looking for a Marketing Manager to cover maternity leave for a role that was introduced three years ago and which has proven to be vital to our company. We are looking for a person who can deliver an integrated marketing strategy to support the delivery of commercial activity across the organisation.

We need a driven individual who can be passionate about our products and clients, someone who can help us to capitalise on what we’ve delivered so far. Whilst we have a marketing strategy and plan we wish to maintain, we will also be open to new ideas that will further enhance the level of sophistication in our marketing and communications.

We’re looking for a marketing expert who can: advise us on digital marketing strategy; write engaging copy to sell our products and reflect our brand; help to bring new products to market; and ensure a return on investment for our marketing spend.

If timings allow (based on the winning candidate’s availability) we have planned for a three week hand-over period from our existing Marketing and Communications Manager. Plenty of support will be available after this point from our wider team.

You will report to Tom (our CEO), working closely with him and our higher education Account Manager, Nick. 

Whilst you will support the Home Builder side of our operation, 90% of your time will be spent working for the Higher Education arm of our business, with a specific focus on the marketing and promotion of our sector leading virtual experience software, Vepple.

Job Remits

Part-time 

For the right candidate we can support a 3 or 4 day working week. Your line-manager already has a view on how to reduce the time required for various remits by compromising on the volume of work that will need to be delivered. EG. reducing number of webinars, reducing amount of collateral for events, reducing number of monthly social posts.

• Work with our company Directors and Client Services Teams to implement an integrated Marketing & Communications Strategy.
• Co-ordinate marketing campaigns with sales activities.
• Create marketing and sales plans for new and existing products.
• Adjust marketing strategy and campaigns based on results.
• Provide monthly reports for our Board of Directors to show the return on investment of our marketing activities.
• Responsibility for overall brand management and our corporate identity generally but also for specific products.
• Write copy for and produce engaging communications to support the sale of our products and to communicate our brand to existing and potential employees. These communications include but are not exhaustive of: e-newsletters, social media posts, blogs, website copy, product information sheets, case studies, magazine advertorial, flyers, banner stands, client proposals.
• Liaise and negotiate with promotional material suppliers and sponsorship partners to ensure that communications are delivered on time, to spec and to budget.
• Enhance our marketing presence through social media and other online channels and listings.
• Oversee the procurement and management of print.
• Future forecasting and management of the marketing budget.
• Reviewing product information to ensure it is fit-for-purpose.
• Produce marketing collateral and marketing approach for our attendance at external and internal conferences and events.
• Organise our attendance at internal events (online and in our offices) and external conferences and events at which we are exhibiting/sponsoring.
• Support the delivery of our primary market research programme with prospective students.
• Advise on potential future markets and products.

Key Skills, Experience & General Outlook

To achieve the upper-level of the salary range you must provide evidence that you have exceeded each of the key skills required.  If you don’t have the relevant experience and require further training/time to reach the required skill level, then this will be reflected in the salary offered.

Key Skills

• Proven track record of developing, implementing and measuring marketing and communications strategies that deliver results in a commercial environment.
• Proven experience of managing both print and digital marketing and communications projects including: developing creative briefs, working with designers, understanding print production techniques, and using digital communications channels.
• Excellent written English and the ability to write persuasive copy to support the sale of products and to communicate our brand.
• Strong digital and email marketing skills including experience using a variety of social media platforms.
• Eagerness to learn, improve and contribute to the success of our business.
• You will have experience of using Microsoft office, it will be favourable if you have a working knowledge of the InDesign package.
• Excellent attention to detail.
• Negotiation and persuasion skills.
• Experience of conducting focus groups and data analysis will be favourable.

Experience

• Must have – at least 5 years of experience working in a similar capacity as required of this role.
• Must have – proven experience of delivering multiple projects within tight timeframes.
• Desirable – experience of working in HE marketing.
• Desirable – previous experience working within a commercial organisation.
• Desirable – experience in an agency that produces rich media content.
• Desirable – experience of working in a digital agency that employs 20 or more staff.

General Outlook

• Inquisitive – always looking for a different way to approach a barrier or problem, able to spot the insight (whether from client or industry) amongst an array of information .
• An energetic and positive approach to work.
• Alignment with our company core values.

Privacy Policy

How will RV use the information about you?

We will use your data to process your application, including complying with any legal obligations, to enable us to manage the recruitment process. We will only share your data with relevant parties as part of our recruitment process and we will not share your data for marketing or employment purposes outside of RV. For more information on RV’s job applicant privacy notice, please visit our website.

Please note: the successful candidate must, by the start of their employment, have permission to work in the UK.

Full job spec – we advertise via many different job boards, to ensure you have the full and correct details for this job and information on how to apply please click here

NO AGENCIES - thank you