Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
Leading the adoption of advanced measurement techniques across partners
Partnering with Programmatic leads for holistic Display/Video strategy
5+ years of directly related experience and full-funnel marketing experience preferred.
Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
Proven track record of building and managing relationships, working with local vendors, and executing campaigns
Strong process development skills
Proven experience in training and developing others
Innate curiosity and a desire to challenge the status quo
Ecommerce, Retail, Luxury, or DTC vertical experience is a plus