Bilingual Copywriter

1 month from now
CA > Toronto
Freelance

Job Description

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Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Position

We are looking for a bilingual copywriter who is creative, strategic, and passionate about words, capable of developing strong ideas and creating impactful content in both English and French.

The ideal candidate has English as their native language, has a perfect command of English advertising copywriting, and demonstrates an excellent ability to translate, adapt, and write in French with nuance, precision, and cultural sensitivity.

If you are a team player who is humble, meticulous, and loves words, we’re already excited to meet you.

Responsibilities

  • Develop creative ideas and original advertising concepts for integrated campaigns.

  • Write compelling content in English for various channels: digital, social media, video, brand experience, banners, newsletters, print, etc.

  • Translate and adapt texts from English to French with a strong focus on accuracy, tone, and cultural relevance.

  • Collaborate with creative, strategy, account management, and production teams to develop cohesive and effective campaigns.

  • Participate in brainstorming sessions, propose creative angles, and clearly defend your ideas.

  • Ensure the linguistic quality of deliverables in both languages.

  • Maintain brand message consistency, regardless of language or platform.

  • Adapt to different industries, target audiences, and communication styles.

Desired Profile

  • Native English speaker, with excellent creative writing skills.

  • Excellent command of written French, including the ability to translate and adapt content from English to French.

  • 2–3 years of experience in copywriting, content marketing, agency work, or a similar creative environment. Experience writing for telecommunications clients is an asset.

  • Strong sensitivity to brand tone, strategy, and the impact of words.

  • Ability to work on multiple projects simultaneously under tight deadlines.

  • Collaborative spirit, curiosity, rigor, and attention to detail.

  • Comfortable receiving and incorporating feedback constructively.

  • Ability to write clearly, persuasively, originally, and with adaptability for different audiences.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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