Define the full channel ecosystem to map out how creative ideas come to life across platforms, aligned to campaign KPIs
Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints
Own the consumer and channel strategy in partnership with media agencies, ensuring a strong connection between message and medium
Audience identification and definition to drive positive brand and business growth
Build and apply consumer journeys to guide integrated campaign planning
Synthesize qualitative and quantitative research, analytics, and tools to uncover insights that inform media strategy and creative deployment
Lead day-to-day client conversations, serving as a strategic advisor and thought partner
8+ years in a communications planning or related strategic role at an advertising, media, digital, PR, or integrated agency
Strong grasp of both traditional and digital media, with an understanding of how to apply each across the funnel
Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index)
Experience working with social listening platforms (e.g. Sprinklr, Emplifi, etc.)
QSR category experience is a plus, but not required