Leading hypothesis development and designing test strategies for multiple clients
Creating structured CRO test plans, including objectives, KPIs, and success criteria
Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
Collaborating with Experience Design to shape UX/UI test variations
Writing clear and detailed test requirements for developers to implement
Using GA4, Hotjar, and experimentation platform data to uncover friction points
Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
Conducting QA of experiment setups, variations, tracking, and segmentation
Monitoring live tests and ensuring statistical validity of results
Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation
Presenting results, insights, and recommendations to clients
Using AI to support hypothesis development and identify behavioral patterns
Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
Applying AI to accelerate test planning, requirement writing, and documentation
Using AI to generate structured experiment summaries and client‑ready reports
Employing AI to brainstorm test concepts and variation ideas
Responsible AI use, including human validation and client-data protections
3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
Experience designing tests for clients in the eCommerce space and/or CMS platforms
Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
Strong proficiency with GA4 and Hotjar
Ability to write detailed testing requirements and acceptance criteria
Understanding of UX/UI principles and their impact on conversion
Strong analytical thinking and ability to draw insights from quantitative and qualitative data
Excellent client‑facing communication and presentation skills
Ability to manage multiple roadmaps, tests, and timelines in parallel
Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients
Certifications in CRO methodologies or experimentation platforms
Familiarity with experiment statistical models or experimentation frameworks
Experience working within Figma
Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid