Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice
You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
You believe in building repeatable systems over one-off execution
Bonus
You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator
**30 Days **
Learn the systems, the data, and the current program calendar
Begin take over newsletter production
Help Establish the performance-tracking rhythm and 3/6-month targets
**60 Days **
Take on the webinar program end to end, including promotion and logistics
Run one campaign end to end across at least three channels
Take on day-to-day HubSpot campaign execution from RevOps
**90 days **
Support building measurement system for program performance in place
Put trackable reporting for campaigns, events, and enablement in place
Propose and implement one net-new performance improvement