VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Partner GTM Strategy & Planning**
Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
Define target audiences, value proposition, messaging and channel strategy
Simplify complex partner strategies into focused, outcome-oriented plans
Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
** Campaign Activation & Execution**
Guide partners to launch and execute campaigns quickly using available assets and programs
Support end-to-end campaign activation (planning → execution → optimization)
Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
Drive repeatable execution models across the partner portfolio
** Pipeline & Performance Accountability**
Drive partner activity toward pipeline generation and opportunity creation
Track performance across funnel metrics (leads, referrals, pipeline)
Use dashboards and data insights to recommend next best actions
Ensure campaign impact is measurable and tied to business outcomes
** Partner Relationship & Influence**
Act as a trusted advisor to partner marketing and leadership teams
Build strong, ongoing relationships with a portfolio of partners (15-20)
Influence partner priorities without authority, guiding focus toward highest-impact activities
Lead partner meetings and workshops with confidence and clarity
** Data-Driven Decision Making**
Use performance data to prioritize partners, campaigns and investments
Identify risks, gaps and opportunities early and drive course correction
Translate insights into clear, actionable recommendations
Ensure consistent use of tracking tools, reporting frameworks and governance processes
** Scalable Delivery & Operational Excellence**
Manage a portfolio of partners using structured frameworks, templates and playbooks
Deliver consistent output quality through repeatable processes
Contribute to a globally standardized operating model with local adaptability
Maintain strong execution cadence across planning, delivery and reporting cycles
Success Profile (Critical Capabilities)
1. Strategic & Commercial Thinker
Connects partner strengths to market demand and customer needs
Focuses on pipeline, revenue impact, and business outcomes
Prioritizes what will drive impact this quarter
2. Structured GTM Planner
Translates strategy into clear, phased GTM plans
Defines KPIs, audiences and channel mix
Brings structure without over-complicating
3. Digital Marketing Fluent
Strong understanding of demand generation across channels
Understands funnel mechanics (awareness → conversion → pipeline)
Provides practical, execution-ready recommendations
4. Partnership Builder & Influencer
Builds trust quickly with partners and stakeholders
Influences without authority with confidence and clarity
Facilitates alignment across partner, Microsoft field and internal teams
5. Highly Organized & Scalable Operator
Manages multiple partners without loss of quality or cadence
Uses frameworks, checklists and dashboards to scale impact
Comfortable operating in structured, high-volume environments
6. Data-Driven & Insight-Led
Interprets metrics and translates them into actions
Uses data to prioritize and optimize efforts
Focuses on outcomes, not activity
7. Adaptable & Fast Learner
Thrives in ambiguity and evolving partner contexts
Quickly absorbs new technologies, offers and GTM motions
Continuously improves approach based on feedback and results
8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
Experience building and executing GTM or demand generation strategies
Strong understanding of marketing funnel, campaign execution and performance metrics
Demonstrated stakeholder management across cross-functional teams
Experience working with data, dashboards or marketing performance reporting tools
Native German speaker, fluent English
Partners execute focused, high-impact GTM plans aligned to Microsoft priorities
Consistent pipeline growth and measurable ROI across partner portfolio
High partner satisfaction and engagement
Clear, structured execution across planning, campaign delivery and reporting
Strong alignment across Microsoft stakeholders and partner ecosystem
Competitive Compensation: A salary of 2,000€ – 2,300€ gross monthly, paid across 14 monthly payments.
Meal Allowance
Hybrid Work Model
Human-First Culture: A highly collaborative, creative, and inclusive workplace where everyone’s voice is valued.
Global Impact: The opportunity to work alongside global talents and create meaningful work for some of the world's most exciting brands.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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