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Own end-to-end measurement of marketing’s impact on pipeline and revenue.
Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.
Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.
Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel.
Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes.
Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting.
Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source.
Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans.
Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic.
Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows.
Help leadership understand what is measurable, what is not, and where data quality risks exist.
Experience in B2B or demand generation measurement.
Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle.
Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role.
Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows.
Experience with GA4 and related web analytics tools.
Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported.
Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
Experience working with and managing account-based platforms like Demandbase and 6sense.
Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic.
Experience validating that campaign and source data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting.
Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic.
Comfort working with engineers, analysts, marketers, and sellers without losing the thread.
Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs.
Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules.
Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution.
Experience working with warehouse, BI, or reverse ETL environments.
SQL skills and comfort validating data in source systems, exports, or reporting layers.