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Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
Serving as the lead point of contact for client leadership.
Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
Understanding client SOWs and be able to make internal recommendations for how to best service the account
Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.
8+ years of experience in media across search (paid and organic), social, programmatic, and video.
Proven success managing multiple client simultaneously
Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).