Director, Earned and Owned Strategy (SEO and Content)

1 month from now
US > El Segundo
Media Strategy

Job Description

Failed to generate summary.

You Will Be

Leading Enterprise Client Strategy & Growth

Acting as the executive strategic lead on key accounts, accountable for client success

Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers

Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks

Driving AI-Era Search Leadership

  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences

Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

Leading cross-functional planning across key content activations

Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

Identifying and capturing new organic growth opportunities across search and local search ecosystems

Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

Working experience with Web Analytics and SEMRush or similar SEO platforms

Proven success managing large-scale, enterprise search and content transformation initiatives

Deep understanding of AI Search evolution and organic discoverability trends

Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

Strong cross-functional collaboration skills with the ability to unify teams across channels

Exceptional presentation and executive communication skills; confident advising senior client leadership

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