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Monks is looking for a strong Freelance Director, Integrated Strategy. This candidate is able to dive into media and consumer research, analyze business data and objectives and carve out opportunities. From there, this individual will be able to translate those insights into detailed media plans and work with teams to bring them to life. A big part of this role is working with our growth teams to deliver value to prospects in order to convert them to clients.
Ideal candidates in this role are fascinated in the story behind data, have an interest in creativity and love merging the two to create new ways for consumers and brands to connect. To succeed in this role, you should enjoy challenging assumptions, be comfortable bringing to life things that have never been done before and be willing to help build a capability in AUNZ.
Key Responsibilities:
Deeply understand client challenges and lead teams to help bring solutions to life
Understand AUNZ market nuances and dig into culture and client problems to uncover insights and build strong creative and media briefs
Shape the development of media plans and measurement strategies to ensure media activity is meeting client goals and objectives
Help define the AUNZ media strategy and planning capability in conjunction with media leadership. This also involves how to enable existing teams.
Utilizes media research tools and resources to influence strategic media recommendations, including but not limited to demographic data, reach & frequency, audience composition, competitive insights, and marketplace trends.
Works in partnership with Media Operations and Activation teams to ensure flawless execution of strategies, including appropriate financial stewardship.
Daily management of the entire media output for assigned clients, including meetings and communications across buying teams, account management, measurement and senior clients.
Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, available channels.
Ability to assemble and present materials for new business and media pitching activity; Participate in regional growth within Media including thought leadership and pitching
Partner with creative teams (either internally or at client partner agencies) to translate creative territories to media executions
Culture of skill-sharing, training, learning, mentoring, guiding and evolving strategy capabilities
Key Qualifications:
10+ years of integrated strategy experience within a paid media agency.
Strong experience bridging media and creative strategy
Ability to analyze complex data including audience and channel research, market and sales information, competitive reporting, and more.
Strong experience in digital and traditional media from strategy to execution - including a strong understanding of local marketplace dynamics.
Excellent presentation and storytelling ability.
Excellent negotiation and communication skills.
Ability to uncover the bigger picture in media objectives and translate this to tactical execution.
Strong client management skills and overall attention to detail.
Demonstrated track record of success managing large-scale media budgets with excellent financial stewardship.
Strong working knowledge of critical tools, including but not limited to: Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite.
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**About Monks **
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.