Lifecycle Marketing Strategy & Team Leadership
Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).
Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
Support new business efforts through audits, proposals, and sales presentations (5-10% of time).
Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports).
Establish scalable team processes, playbooks, and quality standards.
Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals.
Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed.
Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences.
Testing, Optimization & Analytics
Establish measurement frameworks and KPIs aligned with business objectives.
Drive experimentation strategies (messaging, creative, channel mix) to optimize performance.
Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth.
Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.
6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
Experience leading and developing cross-functional team members or direct reports.
Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.
Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
Strong analytical skills with experience translating complex performance data into actionable business recommendations.
Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.
Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.
Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.