Freelance Ads Strategist

1 month from now
US > Washington
Freelance

Job Description

Successful candidates will be responsible for:

  • Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.

  • Assisting account leads in communicating campaign results and performance insights to clients.

  • Supporting the launch and optimization of advertising campaigns to help achieve client acquisition goals.

  • Monitoring and reporting on performance data to assist in identifying trends and ensuring alignment with client missions.

  • Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.

Must-have qualifications:

  • At least 3 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.

  • A Product Manager approach to ads – you care as much about the post-click experience and conversion rate optimization as you do about the CPM.

  • Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions; 

  • Extensive experience with the backend of ad managers.

  • Obsession with optimization: At MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.

  • You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.

Nice-to-have qualifications:

  • Experience with nonprofit and/or political fundraising. 
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