Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code
Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
Leading implementation projects and consistently communicating on project deliverables with clients.
Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
Understand multi/omnichannel transactional and marketing messaging
A good understanding of user states, events, and user journey mapping
Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategists
Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination
Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features
Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging
Has 5+ years of experience in software development
Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions
Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool
Has 2+ years of experience in client or key stakeholder interaction
Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process
Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript
Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas
Experience determining cross-platform technical requirements for tools across the MarTech stack
Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs
Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms
Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution
Understands multi/omnichannel transactional and marketing messaging
Understands marketing attribution and can audit platform integrations and attribution data
Proficient with JSON or SQL/data modeling best practices
Experience in data activation using reverse ETL tools like Hightouch or Census
Proficient with scripting languages and lambda functions
Has the ability to clearly articulate/present technical topics to a non-technical audience
Platform experience with Shopify or Magento