VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
VML is seeking Group Account Director to oversees and leads the brand’s commerce initiatives in a holistic manner (digital e-commerce and in store) by providing strategic leadership and direction for the client's commercial program(s) to win at retail. You will be responsible for managing the overall business and ensuring all team members are together delivering brilliant work to our clients ongoing. You will provides strategic leadership and direction to both the internal team and to the client across the specified business unit. You will serve as the primary agency contact for the business as it pertains to larger strategic initiatives and assignments.
Manage activity workflow and align expectations within account team
Manage the creative process and brief the creative team either personally or through close oversight of Account team, reviewing concept and comp materials
Proactively identify opportunities for practice evolution
Work with team in the development of concepts and supporting tactics
Function as primary liaison to middle and senior clients on behalf of the agency regarding strategy, service-related, legal and policy issues
Support/provide strategic leadership to clients/client leads/agency and help in identifying growth opportunities and action plans for client’s marketing communications goals
Provide support to client lead to effectively manage high level global client
Manage internal client income projection and identify sources of incremental growth
Manage resources to ensure client profitability
Oversee tracking of financial forecasting/tracking and reporting and flag any potential projected income variance to Senior Management
Work with client lead for overall staffing/resource allocation
Manage client billing and financial status reports at a higher level
Partner with strategic planning and creative teams for concept development
Interact with all agency department heads to clearly outline current and projected workload on a quarterly basis for planning purposes
Nurture the career development of junior staff by mentoring and providing ongoing informal and formal performance feedback
Strong, proactive leader possessing big picture thinking
Sound analytical skills, ideally with Nielsen or IRI familiarity
Strong verbal and written communication skills, with seasoned presentation skills
Excellent interpersonal skills and a team player attitude
Strong collaboration skills, with ability to work cross functionally and inter-agency
10+ years experience minimum in commerce/shopper marketing, agency experience required
A proven track record of strategic leadership in Commerce, digital, in-store visibility, and shopper marketing both in agency and CPG brand management
Experience with Retail Media Networks, Target (Roundel) required
**Passionate, driven people **| We champion a culture of people that do extraordinary work.
**Consciously cultivated culture **| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
_$100,000—$230,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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