Failed to generate summary.
Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
Establishing clear delivery standards and quality benchmarks across engagements
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
Building scalable workflows, QA processes, and documentation standards across internal and external teams
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
Acting as the senior technical escalation point for complex client engagements
Ensuring delivery excellence across timelines, budgets, and performance expectations
Formalizing post-launch performance reviews that connect experience decisions to business outcomes
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches
8+ years of experience in web development, digital experience, or technical delivery roles within an Agency environment
4+ years leading engineering or digital experience teams
Strong technical background in development and systems architecture (not purely sales or client-facing leadership)
Hands-on experience with CMS platforms such as WordPress, Shopify, Salesforce, Magento, or similar
Deep understanding of website performance, CRO, and experimentation frameworks
Experience managing distributed or nearshore development teams
Strong knowledge of HTML, CSS, JavaScript, and modern web development practices
Familiarity with SEO and paid media integrations within web builds
Experience creating scalable systems, processes, and QA standards across teams
Demonstrated ability to think in systems and connect technical delivery to business outcomes
Comfort serving as a senior escalation point on complex technical accounts
Strong operational leadership skills, including resource planning and delivery oversight
Excellent communication skills with the ability to translate technical complexity into clear business impact
Bachelor’s degree in Computer Science, Engineering, or related field (or equivalent practical experience)