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Own day-to-day client relationships and deliver high-performing influencer and creator programs across multiple accounts.
Develop and execute influencer strategies aligned with client goals — from campaign ideation to tactical planning.
Lead influencer campaign management end-to-end: sourcing, vetting, negotiating, contracting, reviewing content, and reporting.
Identify and manage influencer and creator partnerships that maximize brand ROI and align with KPIs.
Ensure all influencer and creator content adheres to brand guidelines, creative direction, and FTC compliance (as applicable).
Analyze and report on campaign performance, uncovering insights and optimization opportunities.
Collaborate with Paid Media, Strategy, Creative, and Analytics teams to integrate influencer and creator efforts across the full marketing funnel.
Stay ahead of platform and influencer trends across TikTok, Instagram, YouTube, Pinterest, Twitch, Snapchat, Amazon, and emerging platforms.
Contribute to new business efforts through research, creative input, and influencer and/or creator program recommendations.
Educate and advise clients and internal teams on influencer and creator marketing best practices, opportunities, and industry innovations.
Participate in on-site activations or client events as needed — occasional light travel may be required to support campaign shoots, influencer productions, or team summits.
2–3+ years of hands-on influencer marketing experience (agency or brand side).
Proven success managing client-facing influencer campaigns from strategy through execution.
A portfolio of relevant influencer and/or creator partnership examples
Bachelor’s degree or equivalent practical experience in marketing, communications, PR, or a related field.
A self-starter with exceptional organizational and project management skills — you thrive in fast-paced environments.
Strong communication and presentation abilities, comfortable interfacing with clients and cross-functional teams.
Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Aspire, Tagger) and working knowledge of Google Analytics.
A strategic mindset with a creative spirit — you love data as much as you love storytelling.
Proficiency across key social platforms: TikTok, Instagram, YouTube, Pinterest, Snapchat, Twitch, Amazon, and more.
Additional UGC light video editing, or post-production experience
Experience managing hybrid influencer-affiliate programs