Integrated Media Planner

Job Description

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You Will Be

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel

• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages

• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH

• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution

• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks

• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios

• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights

• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes

• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement

• Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

• Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior

• Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients

You Must Have

• 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment

• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms

• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives

• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey

• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments

• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development

• Familiarity with attribution methodologies and measurement frameworks

• Strong analytical and problem-solving skills with exceptional attention to detail

• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms

• Excellent oral, written, presentation, and interpersonal communication skills

• Strong organizational, time management, and project management capabilities

• Ability to manage multiple projects and priorities in a fast-paced environment

• Bachelor’s degree in Marketing, Communications, Business, or related field

Nice to Have

• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.

• Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.

• Knowledge with audience targeting, forecasting, and budget management

• Experience contributing to integrated media strategy and campaign testing frameworks

• Working knowledge with clients with a distinct national vs. local media strategy