Participate in & oversee all stages of the media planning process. Build strategies, analyze media plans to produce client recommendations that stick, execute, and meaningfully report on success
Client-facing comms including status calls, presentations, and written comms. Ability to effectively handle 1:1 client conversations when needed
Compile Research with help of syndicated tools (marketplace insights, audience media consumption habits, competitive spend)
Managing billing and reconciliation of budget and invoices, directly and by overseeing more junior team members
Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Pull together & evaluate channel & partner capabilities
Coordinate outreach and review and evaluate partner proposals
Coordinate RFP development based on client briefs
Coordinate tactical planning, negotiations, and execution tied to media brief
Analyze reporting and draw insights based on the context of what we set out to buy & achieve, collaborating with the analytics team when necessary
Contribute to creative media brainstorms
Manage the day-to-day of Media Planners & Assistant Media Planners. This includes project management, training/mentoring, and QA of work
Stay up to date on media trends and evolving capabilities
3+ years of experience in an integrated media planning & buying (digital & traditional) role client-side or agency
Experience planning & buying at least 4 of the following channels: CTV, social media, podcast, creator content, OOH, YouTube, Linear TV, radio/streaming music, display/native
Ability to take a brief and develop a comprehensive, omni channel media plan (depending on the brief, plan will balance efficiencies, measurability, impactfulness, upper/mid/lower funnel KPIs, etc)
Experience with media planning and buying tools (Prisma/Media Ocean)
Budget, billing, reconciliation experience a must
Excellent written, verbal, and presentation skills
Has managed more junior team members in the past
Experience with trafficking, campaign set up & QA (digital tagging/trafficking)
Inherent desire to learn more about the trends shaping consumer behavior
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
Direct experience with end-to-end Linear TV campaign activation, including trafficking, setup, quality assurance, and execution
Deep hands on key experience with digital tagging
Experience being in-platform in Meta, TikTok, YouTube
Experience with creator content
The anticipated annual salary range for this position is $80,000 - $100,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
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