Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
Assist with tagging and trafficking for all taggable digital assets
Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
Own billing and reconciliation of budget and invoices
Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
Facilitate tactical planning, negotiating and execution tied to media brief
Collaborate with Analytics Team to identify and report insights
Develop strategic POV on research and creative
Contribute to creative media brainstorms
Manage linear traffic workflow from allocation of creative rotation and partnering with traffic teams to ensure delivery to networks.
Stay up to date on media trends and evolving capabilities
18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
Budget, billing, reconciliation experience
Excellent written, verbal, and presentation skills
Strong attention to detail
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry
Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
Familiarity with UTM function & building
Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
Experience trafficking a creative rotation within a package > placement > creative hierarchy
Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
Client-side experience
Client facing experience