Manager, Organic Social

Job Description

You Will Be

• Partnering with clients to build and lead bespoke organic social strategies across platforms including Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, Facebook (Meta), and Reddit

• Owning the organic social presence of 4 to 6 clients across diverse industries (B2C and B2B), with direct accountability for brand voice, growth, engagement, and performance

• Creating social content calendars that reflect unique brand stories, audience needs, and timely cultural moments

• Conceptualizing, creating, and editing engaging social-first content, including short-form videos, Reels, TikToks, static graphics, carousels, and other platform-native creative assets.

• Leveraging creative tools such as Canva and CapCut to design graphics, edit videos, and produce high-quality, engaging content tailored to each platform and brand’s unique voice.

• Identifying opportunities for lo-fi, trend-driven, and culturally relevant content that resonates with audiences and supports broader brand objectives.

• Publishing social content across platforms and monitoring real-time performance

• Engaging audiences through proactive outreach, community management, and social listening 

• Collaborating with internal departments including Content Marketing, Paid Social, Performance Creative, and Influencer Marketing to develop and execute integrated campaigns

• Monitoring social trends, platform updates, and competitor activities to ensure content and strategy remain up to date and effective

• Analyzing performance to optimize strategy and reporting results to key stakeholders

You Must Have

• 3+ years of experience managing organic social for brands across multiple platforms 

• Proven success in managing social for both B2C and B2B industries

• Hands-on experience creating and editing organic social content, including short-form video, static graphics, and platform-native creative assets.

• Proficiency in Canva for graphic design and CapCut for short-form video editing, with the ability to independently create engaging, social-first content.

• A strong understanding of platform-specific creative best practices, emerging content formats, and what makes content engaging across Instagram, TikTok, Facebook, LinkedIn, and other social platforms.

• Demonstrated experience in community management, including proactive audience engagement and crisis management

• Ability to build full-funnel social strategies rooted in business goals, audience insights, and cultural relevance

• Strong written and verbal communication skills with an eye for creative storytelling

• Experience using social publishing and analytics tools such as Sprout Social, Hootsuite, and native platform insights

• Agency experience with ability to handle multiple clients and projects simultaneously with exceptional attention to detail and organization

• Confidence in a client-facing role, including leading presentations, communicating feedback, and managing expectations

Nice-to-Have

• Experience with social commerce features and tools on TikTok and Meta

• Confidence in vetting, sourcing, and managing influencers or creators with an understanding of contracts and usage rights. 

• Experience capturing original photo and video content for social media, including on-site content shoots, smartphone filming, and lo-fi production.

• Familiarity with additional creative tools such as Adobe Creative Suite, Instagram Edits, or other mobile-first content creation applications.