ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose: We are seeking an experienced Social Commerce Affiliate Manager to lead and grow affiliate and creator programs across TikTok Shop and emerging social commerce platforms for multiple client brands.
This role owns the creator affiliate journey end-to-end—from strategy and recruitment through activation, community management, content development, and performance optimization. You'll work directly with creators and cross-functional teams to build scalable affiliate programs that drive content, engagement, and revenue.
The ideal candidate is highly relationship-driven and equally comfortable developing affiliate strategy and analyzing performance. They understand how to translate brand objectives into creator programs that generate high-quality content and measurable commerce growth.
KEY AREAS OF RESPONSIBILITY:
Affiliate Strategy & Growth
Develop and execute affiliate strategies aligned to client revenue, content, and creator growth goals
Build creator cohort and programming strategies based on category, audience, product fit, and performance
Develop recruitment, activation, and retention strategies across the affiliate lifecycle
Identify opportunities to increase active affiliates, creator productivity, content output, and GMV
Develop affiliate programming around product launches, promotions, incentives, and key brand moments
Creator Recruitment & Development
Identify, recruit, and build relationships with high-potential creators across TikTok and other social platforms
Manage the end-to-end creator journey from outreach and onboarding through product education, content creation, and affiliate activation
Develop targeted recruitment strategies for priority products, campaigns, and creator cohorts
Identify and develop high-potential affiliates into long-term, high-performing brand partners
Creator Community Management
Build and maintain engaged creator communities across Discord and other communication channels
Develop creator communications including product education, collaboration opportunities, campaign updates, and platform news
Lead webinars to educate creators on products, incentives, and new launches
Create challenges, GMV contests, leaderboards, incentives, and other programs that drive creator participation and sales
Serve as a key point of contact for creators and foster a strong ongoing relationship with the brand
Campaign & Content Execution
Manage affiliate campaigns from creator selection and briefing through execution and reporting
Manage product sampling and seeding strategies to maximize creator activation and content output
Coordinate creator programming across launches, tentpole moments, promotions, and other brand initiatives
Partner with Shop Management, LIVE, creative, media, and client teams to maximize affiliate content across the broader social commerce ecosystem
Identify high-performing content, formats, and product stories that can be scaled across the program
Performance & Optimization
Analyze affiliate performance across GMV, conversion, content output, creator activation, retention, and ROI
Identify top-performing creators, products, content trends, and cohorts to inform ongoing strategy
Develop client-facing performance recaps with actionable insights and recommendations
Continuously test and optimize creator cohorts, recruitment tactics, incentives, and campaign strategies to improve performance
EXPERIENCE/KNOWLEDGE REQUIRED:
5+ years of experience in social commerce, affiliate marketing, influencer marketing, creator partnerships, or e-commerce
Strong understanding of TikTok Shop, its affiliate ecosystem, creator culture, and platform mechanics
Proven experience building and managing creator or affiliate programs at scale
Experience across creator sourcing, recruitment, development, and community management
Strong understanding of creator content and what drives engagement and conversion on social platforms
Demonstrated ability to drive and analyze commerce KPIs including GMV, creator activation, content output, conversion, and ROI
Excellent communication and relationship-building skills with experience working across creators, clients, and internal teams
Highly organized and comfortable managing multiple client programs in a fast-paced, evolving agency environment
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.
VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary$80,000—$105,000 USD