Paid Search Director (B2B)

Job Description

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You Will Be

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment

• Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact

• Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms

• Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem

• Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives

• Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders

• Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence

• Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement

• Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management

• Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business

• Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives

• Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders

• Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

You Must Have

• 6+ years of experience managing enterprise-level paid search programs within agency and/or client-side environments

• Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members

• Proven success in managing large-scale paid search investments and highly complex account structures across enterprise organizations

• Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses

• Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization

• Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities

• Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders

• Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities

• Experience leading large-scale paid search engagements across multiple products, campaigns, audiences, and business objectives simultaneously

• Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication

Nice to Have

• Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit