Resume Pool: Direct Mail Strategy

Job Description

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Positions within this team include:

• Account Representative
• Acquisition Coordinator (list)
• Account Executive
• Account Manager
• Account Director
• Associate Vice President
• Vice President
• Senior Vice President
• Data Service Manager
• Production Manager
• *This may not be a holistic list and is subject to change as new positions are added to the direct mail strategy team. *

Successful candidates will be responsible for (varying levels of responsibility depending on your experience):

• Collaborating with cross-functional teams to integrate direct mail campaigns with other fundraising channels such as email, SMS or others;
• Overseeing the design and production process, ensuring materials meet quality standards and are consistent with branding guidelines;
• Segmenting donor lists based on various criteria such as donor history, giving capacity, and demographics, to optimize campaign targeting;
• Analyzing campaign performance and donor responses to refine future strategies;
• Monitoring and reporting on key performance metrics, including response rates, conversion rates, and Return on Investment (ROI);
• Supporting the development of fundraising strategies to engage donors through direct mail, ensuring a positive donor experience;
• Ensuring compliance with relevant fundraising regulations and best practices;
• Preparing regular reports and documentation related to direct mail fundraising activities; and
• Collaborating with external vendors, including printing and mailing services, to ensure cost-effective and timely campaign execution.

Must-have qualifications:

• Experience with consulting/agency direct mail fundraising, with a background in nonprofit, advocacy, or political work;
• Strong project management skills to be able  to manage multiple campaigns simultaneously;
• Proficiency in data analysis and reporting tools;.
• Excellent written and verbal communication skills for effective internal and external communication;
• Ability to think creatively to develop compelling fundraising content;
• Knowledge of fundraising regulations and ethical practices; and
• Detail-oriented with strong organizational skills.

Nice-to-have qualifications:

• Proficiency in using fundraising software and CRM systems (e.g., Raiser's Edge, Salesforce).