As an SEO strategist, you understand that today’s user experience starts at the search results, and that search marketing is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with. **
You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy to find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.
You Will**
Assist in the execution and optimization of holistic search strategy for a major US brand
Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to maximize holistic search performance
Proactively identify SEO and content optimization opportunities
Analyze search data to understand consumer intent and market trends
Perform in-depth keyword research and optimizations to increase brand visibility across the holistic search landscape, including Google, YouTube, and other search/social platforms
Make copy and content recommendations based on search data insights
Conduct SEO audits and competitive analyses
Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
Evaluate and identify opportunities for search performance improvement
Translate SEO results to business objectives
Document and communicate project developments, timelines, and action items to Project Delivery and Client Services teams
Monitor and evaluate search results and performance
Keep current with the latest digital trends to identify future applications for clients (e.g. omnichannel search optimization, new search ad formats and betas, automation, visual search, etc.)
You Have
3+ years of SEO experience
Proven results increasing search rankings, traffic, and conversions from SEO initiatives/recommendations
Strong content strategy skills, ideally with editorial content/article creation or blog strategy
Excellent writing ability
Knowledge of recent algorithm updates, search ranking factors, and search best practices
Strong presentation and storytelling skills, including data visualization
A systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans to drive improved performance
Experience with Google Analytics, Google Data Studio, and Google Search Console
Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets
Experience managing paid search, PPC, or SEM campaigns preferred but not required
Experience with YouTube search optimization preferred but not required
What We Offer:
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, sick days, and flex days
Access to online services for families and new parents
Extensive winter holiday office closures
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity and Inclusion Board with 12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$75,000—$80,000 USD*Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. *
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. *We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *
*If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx *