Managing a portfolio of assigned client accounts as the main point of contact, providing proactive and consistent client outreach and communication
Interfacing with relevant affiliate networks to coordinate day-to-day aspects of program management and engaging in regular communication with affiliates to foster growth
Identify, recruit, onboard, and activate new affiliate partners that align with client objectives and unlock incremental growth opportunities
Representing clients with publishers requiring higher-touch moments of nurturing
Serve as a strategic advisor to clients, proactively identifying business challenges, growth opportunities, and actionable recommendations
Develop and execute client-specific strategies and objectives focused on driving sustainable growth, including collecting, assessing, and managing promotional offers and links with a high degree of accuracy
Negotiate and secure strategic placements and partnership opportunities for clients
Monitor client budgets, commissions, and investment levels to ensure efficient allocation of spend and alignment with performance goals
Coordinate weekly or bi-weekly calls with clients, as applicable
Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
Leading the tactical execution of broader affiliate channel integration and cross-channel partnership strategies
Analyze regular and ad hoc reporting to identify trends, opportunities, and actionable insights that drive affiliate program growth and optimization
Compiling and delivering weekly reporting and insights
Developing a monthly executive summary outlining KPI performance by partner and funnel, if required
Utilizing existing QBR templates to compile and deliver quarterly updates based on timelines
Providing financial forecasting when necessary
Test and learn new tactics and strategies, sharing findings with the Affiliate Marketing department and within thought-leadership materials
Leverage AI-powered tools and platforms to enhance program analysis, surface actionable insights, and improve the efficiency and quality of client deliverables
3-5 years of experience with affiliate marketing within an agency or in-house environment
An Associates or Bachelors degree in marketing/communications or relevant experience
The ability to use insights data, partner performance, and key trends to inform the development of strategies and plans
Strong knowledge with Affiliate network such as Impact and CJ, Affluent, Google Analytics, Excel (pivot tables/complex formulas) and the ability to extract trends from a large pool of data
The knack to think on your feet and stay organized
Strong direct client day-to-day management experience, including being able to execute a program from launch set up to program management and detailed reporting
The ability to work with limited resources/supervision on multiple campaigns with tight deadlines
Excellent verbal and written communication skills; including strong client presentation skills
Proficient knowledge of influencer marketing and SEO is a plus