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Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
Assisting with B2B new business efforts, including research, POV development, and pitch support.
Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.
3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.