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Leading TikTok Shop growth strategy, including traffic-driving media, affiliate strategy, promotional planning, and conversion optimization within the Shop ecosystem.
Formulating full-funnel paid social and TikTok Shop strategy that ties media and commerce decisions to client business objectives (revenue growth, MER/ROAS, CPA, AOV, LTV, new customer acquisition).
Driving influencer/affiliate recruitment strategy in partnership with Influencer and Creator teams; activating and optimizing affiliate performance within TikTok Shop.
Translating creative insights into testable commerce hypotheses and partnering with Creative leads to iterate on TikTok-native, shop-enabled creative formats (LIVE, Spark Ads, UGC, creator-led assets).
Informing teams on TikTok Shop best practices, promotional cadence planning, and operational requirements to unlock scale.
Influencing day-to-day campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor and other relevant platforms — with advanced ownership of TikTok Shop and Seller Center workflows.
Participating in cross-functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs.
Maintaining strong platform relationships with TikTok reps, advocating for beta access, LIVE shopping opportunities, and alpha commerce products.
Applying strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity.
Partnering with Data Strategy to evaluate incrementality, blended MER, and cross-channel halo impact of TikTok Shop programs.
5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment.
Direct hands-on experience managing TikTok Shop and Seller Center with strong operational fluency.
Hands-on experience building, optimizing, analyzing, reporting and application of experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, NextDoor, Google).
Familiarity with Google Analytics / GA4 (or Northbeam, Adobe, TripleWhale, etc.) and understanding of cross-channel attribution.
Detail orientation, systematic QA habits, and a bias toward documenting processes and results.
Comfort working independently in a fast-paced, deadline-driven environment.
Experience using Smartly
Experience supporting TikTok LIVE shopping activations.
Exposure to server-side tracking (CAPI), enhanced conversions, and incrementality testing.
Familiarity with marketplace/ecommerce platforms (Shopify, Amazon, etc.) and product feed management.