Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
Monitoring pacing and performance trends, flagging risks and opportunities early
Leading testing and learning initiatives across channels and documenting what the team learns
Developing cross-channel performance forecasts to set expectations and inform planning
Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance
Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact
Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for
Contributing to new business efforts, including RFP responses and prospect audits
Building expertise in client industries, buyer journeys, and the B2B media landscape
Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't
Staying current on emerging platforms, B2B media trends, and best practices
3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
Familiarity with attribution methodologies and measurement frameworks
Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
Excellent written, verbal, presentation, and interpersonal communication skills
Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories
Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
Experience supporting large, complex accounts with multiple stakeholders
Experience contributing to integrated media strategy and campaign testing frameworks