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Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
Mentoring a pod of Coordinators, Associate Managers, and/or Managers
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
Analyzing paid search campaign results and adjust strategy and budgets accordingly.
Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Incorporating LLM based practices to accomplish account needs
3+ years of experience managing multiple client portfolios in paid search industry
Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Strong working knowledge with Google Suite