VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
SEO Specialist
The SEO Specialist will support technical SEO execution, website optimization, crawl analysis, schema implementation, and organic performance improvements across FAB digital platforms. The role focuses on improving search visibility, AI-readability, indexing efficiency, and overall technical SEO health.
Key Responsibilities
Conduct technical SEO audits and identify optimization opportunities
Monitor crawlability, indexation, canonicals, redirects, and sitemap health
Support schema markup implementation and validation
Analyze Core Web Vitals and page speed performance
Optimize internal linking and website structure
Monitor SEO performance through GSC, GA4, and SEO tools
Support AI-readability and structured content optimization initiatives
Collaborate with development and content teams for implementation
Requirements
3-5 years of SEO experience
Strong understanding of technical SEO and on-page optimization
Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs
Familiarity with schema markup and Core Web Vitals
Understanding of AI Search / AI Overview optimization
Strong analytical and problem-solving skills
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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