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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Creator Lead
**Location: ** London, United Kingdom
This is a senior creative role at the heart of the client's office, accountable for the quality, consistency, and continuous improvement of all studio output. You'll lead a team of Content Creators, set craft standards, and build scalable content systems that enable high-quality work to travel across markets without losing platform relevance or cultural accuracy.
The role sits at the intersection of creative execution and leadership. You'll create content directly, mentor the team, and work cross-functionally with Strategy, Social, and Data to ensure output reflects performance learnings and commercial objectives. Success here looks like a team delivering consistently strong, high-performing content at pace — with visible improvement over time.
Set and uphold the creative standard for all studio content: always-on, campaign, and reactive
Provide clear direction across formats and briefs, ensuring all work is platform-native, on-brand, and ready to publish
Review content before delivery, giving clear and actionable feedback on craft and execution
Hands-On Content Creation
Lead by example — creating short-form video, static, and motion content yourself where needed
Demonstrate best practice across formats, platforms, and production approaches
Ensure all content is optimised for platform performance before it goes out
Scalable Content Systems
Develop modular content approaches — templates, variants, and localisation-ready assets — that enable consistent, high-volume output across markets
Document workflows and production processes that support efficiency and quality at scale
Multi-Market Adaptation
Guide how content is adapted and localised across markets (including UK and France), balancing global brand consistency with local cultural relevance
Establish clear standards for versioning, localisation, and platform nuance across the team
Team Leadership and Development
Lead and mentor Content Creators, supporting development in craft, execution, and working method
Give clear, consistent feedback and direction on complex briefs
Build a culture of continuous improvement and high creative standards within the team
Cross-Team Collaboration
Partner with Social Strategists on briefing and creative direction; with Social Media Managers on publishing and optimisation; and with Data Analysts on performance insight
Ensure content reflects both strategic intent and performance learnings, and that delivery timelines are met
Performance and Optimisation
Use platform and campaign data to refine content formats, improve execution, and guide decisions on what to scale, adapt, or stop
Embed a test-and-learn approach across the team's creative practice
Creator and Production Oversight
Support collaboration with external creators, influencers, and production partners — ensuring content is authentic, rights-cleared, and aligned to brand and strategy
Manage workstream-level production budgets, source suppliers, negotiate rates, and identify cost efficiencies without compromising quality
Standards and Best Practice
Maintain high standards in visual quality, editing, and brand consistency across all output
Ensure accessibility and inclusivity are embedded in content across markets and formats
Stay current on platform trends, emerging formats, and creative innovations — sharing relevant insight with the team
Strong creative concepting ability, with hands-on experience delivering short-form video, static, and motion content for social
Advanced knowledge of platform best practices across major social channels, and what drives engagement on each
Proficiency with tools including Adobe Suite, CapCut, Canva, Figma, or equivalent
Proven experience leading or mentoring content teams, with the ability to give clear, constructive feedback and drive consistent output quality
Comfortable working across Strategy, Data, and Client teams — translating briefs and insight into high-quality creative execution
Experience collaborating with external creators, influencers, and production partners
Experience managing workstream-level production budgets, with confidence negotiating supplier rates and driving cost efficiency without compromising quality
Background in social content creation for consumer brands, with FMCG experience an advantage
Experience delivering high-volume content in always-on or fast-paced studio environments
Ability to manage multiple projects simultaneously, deliver consistently to deadlines, and maintain strong attention to craft under pressure
Track record of building and improving content workflows and production systems
Expert-level proficiency with Gen AI tools relevant to social content creation — including tools that support concepting, editing, adaptation, and production workflow optimisation
Demonstrated ability to set quality benchmarks for AI-assisted creative output and apply rigorous human oversight
Experience training others in effective, responsible AI tool use within a creative discipline
Agentic approach to complex creative and production challenges: breaking problems down systematically, identifying efficient paths forward, and driving consistent execution across the team
Clear understanding of when AI enhances versus detracts from craft quality in social content
Experience in multi-market environments or embedded in-house studio teams
Familiarity with influencer and creator-led production approaches
Experience with paid social content — variants, testing frameworks, and performance optimisation
Experience building scalable content systems or localisation workflows at studio level
Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.
Req ID: 16456**#LI-JS1 #LI-Hybrid #LI-director
Our values shape everything we do:
Be Ambitious** to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be **Results-focused **** **to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,* **a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. *
* OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.*