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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
**Role: ** Strategy & Performance Director
**Location: ** Amsterdam, Netherlands (hybrid)
Employment: 12-month FTC with view to extend
We’re building a global in‑house studio in Amsterdam for a leading international home appliances brand spanning categories like air fryers, vacuum cleaners and coffee machines. **This studio will be the brand’s global engine for social‑first strategy, content, campaigns and rollout across markets, operating with the pace of an agency and the depth of an in‑house team.
As Strategy & Performance Director, you’ll connect brand ambition, audience insight and measurable outcomes - while leading and developing the team responsible for making that connection work.
You’ll set the strategic and performance direction for the studio, ensuring that what gets made not only looks right, but delivers impact and continues to improve over time.
Leading Social‑First Strategy & Integrated Planning
Lead the development of social‑first, audience‑led strategies for global and regional campaigns
Partner closely with creative, media, and performance leads to deliver integrated communications plans
Ensure strategies are grounded in culture, platform behaviour, and audience insight
Ensure all plans are focused on driving clear brand and commercial outcomes
Leverage AI tools to accelerate and enhance strategic development
** Creative Performance & Effectiveness**
Own accountability for improving creative and content performance across channels
Establish and embed processes for creative testing, optimisation, and performance measurement
Work with data, analytics, and performance teams to extract actionable insights
Build a strong learning culture, where creative effectiveness informs future work
Identify new growth opportunities through insight and performance analysis
** Insight, Culture & Thought Leadership**
Deliver original audience, cultural, and platform insights to fuel strong creative ideas
Foster collaboration across strategy, social, creative, and performance teams
Build clear mechanisms for insight sharing and application
Develop thought leadership on social, culture, and digital behaviour relevant to the brand and category
** Team Leadership & Development**
Lead, mentor, and develop the team
Provide coaching, direction, and quality control across strategy outputs
Set a high bar for strategic thinking, insight quality, and storytelling
Build a collaborative, curious, and high‑performing strategy culture
** Innovation, AI & New Ways of Working**
Champion the use of Generative AI and proprietary tools across strategy and performance
Identify new use cases for AI to accelerate insight generation, planning, and optimisation
Ensure teams are educated, inspired, and upskilled in emerging technologies
Balance innovation with rigour, ensuring AI enhances decision‑making and outcomes
Extensive experience (10+ years) developing holistic digital and social strategies that drive measurable business results
Team leadership experience
Strong background in evaluating creative and content performance to extract meaningful insight
Proven experience working closely with creative, social, and media teams within integrated environments
Experience across different agency types (creative, social, media, digital) is highly valuable
Practical experience using GenAI to support strategy and performance work
Req ID: 17234**#LI-JP1 #LI-Hybrid #LI-director
Our values shape everything we do:
Be Ambitious** to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be **Results-focused **** **to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,* **a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. *
* OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.*