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As a Director of Strategy you'll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities,and robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.
Strategy campaign development
Develop a comprehensive B2B Lead Gen strategy and detailed project plan to drive high-intent pipelines.
Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.
Map out customer journey flows for email marketing efforts, providing recommendations for optimization for our customers.
Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
Map out and build targeted re-engagement paths for dormant clients, utilizing hyper-personalized hooks and multi-channel orchestration.
**Program strategy & development **
Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
Proactively drive cross-functional collaboration with Product Marketing Managers (PMMs), Sales, analytics and product POCs, ensuring tests are robust and insights are actionable.
Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
Oversee project lifecycle activities, including creating milestone planners, managing approval processes, and performing proactive risk management.
Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.
10+ years of experience
Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods
Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.
Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance.
Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.
Expertise in developing and executing global Lead Gen strategies and lifecycle re-engagement programs that drive measurable growth.
Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.
Expertise in developing and executing global Lead Gen strategies and lifecycle re-engagement programs that drive measurable growth.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.* *
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
#LI-Remote*#LI-KW1 *
Monks has provided an hourly rate that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The rate offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
Hourly Rate$80—$90 USD**About Monks **
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.