Serving as the strategic lead and primary business owner across a portfolio of accounts
Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
Owning account health metrics including retention, revenue growth, profitability, and delivery quality
Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation
Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
Leading and mentoring channel team members, fostering accountability, growth, and high performance
Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution
7+ years of experience in media, marketing strategy, or integrated client leadership
Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
Experience translating business objectives into integrated media, creative, and data strategies
Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
Strong organizational leadership skills with experience balancing strategic vision and operational execution
Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Experience working within an agency environment supporting enterprise or high-growth brands
Exposure to brand, retail, or streaming/entertainment clients
Familiarity with advanced analytics tools and dashboard platforms
Experience supporting new business pitches and commercial strategy