Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients
Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior
Tracking Digital PR KPIs and monitoring the performance of the team
Maintaining and updating internal training programs
Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities
Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use
Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information
6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
2+ years of people management experience leading and coaching a high-performing team
Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
Demonstrated ability to lead outreach and placement strategy to improve earned media performance
Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
Strong communication skills, both verbal and written
Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio