Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts
Leading and mentoring a team of Directors, setting performance standards and driving development
Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels
Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks
Serving as an executive-level escalation point and strategic advisor for senior client stakeholders
Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives
Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance
Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches
Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling
Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement
Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs
Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals
Providing regular portfolio health updates and strategic insights to senior agency leadership
11+ years of experience in media planning/strategy, marketing strategy, or integrated client leadership within an agency
6+ years of experience leading senior-level team members and managing multiple client portfolios
Proven track record overseeing complex, multi-channel accounts with full P&L responsibility
Strong financial and commercial acumen, including revenue forecasting, margin management, and resource planning
Demonstrated success managing executive-level client relationships and navigating complex stakeholder environments
Deep expertise in full-funnel strategy development, measurement frameworks (MTA, MMM, incrementality), and cross-channel media planning inclusive of audience insights application to full funnel media application & deep channel understanding
Experience collaborating across creative, analytics, operations, and technology teams to deliver integrated solutions
Exceptional executive presence, communication skills, and strategic storytelling ability
Strong organizational leadership skills with the ability to scale systems, develop talent, and drive operational excellence
Experience pitching new business as strategic lead
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
Experience leading enterprise-level or multi-brand portfolios
Background supporting large-scale digital transformation or integrated marketing evolutions
Experience contributing to agency-level thought leadership or POV development
Familiarity with AI-driven workflow optimization or advanced planning tools
Vertical Industry Preferred Experience: Franchisee, National to Local application, Apparel/Retail