Job Description

Are you an experienced PR professional with a passion for all things digital? We're looking for a dynamic Head of Digital PR to join our team in an exciting hybrid role based in Manchester. With a competitive salary range of £55k – £65k per annum and the opportunity to work closely with our Head of Organic, Jess Atkinson, this is your chance to lead and shape our digital PR strategies. If you're ready to make an impact and drive results, apply now!

Leadership & Team Development

• Set clear performance expectations, conduct reviews and address performance gaps constructively
• Ensure role clarity between Client Services and Service teams for smooth collaboration
• Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
• Maintain and ensure correct use of departmental templates and documentation
• Support resource planning, scheduling and capacity allocation
• Manage profitability, costs and resource efficiency
• Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth

Performance & Strategy

• Audit and optimise live campaigns to improve coverage quality and results
• Stay ahead of industry trends to deliver innovative and newsworthy campaigns
• Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
• Collaborate across departments for unified growth and reporting

New Business & Client Growth

• Support new business through audits, strategies, pitch materials and attending meetings
• Assist Client Services with renewals and upsells
• Ensure DPR strategies align with best practices and agency standards

Client Relationships & Reporting

• Build and maintain relationships with key accounts and ensure strong client engagement across the team
• Oversee reporting to clearly communicate KPIs and results
• Monitor service levels to avoid over or under servicing and address risks with the Operations Director
• Support strategies for at-risk or under-review clients

Learning & Development

• Stay current with DPR tools, trends and techniques
• Test and integrate new platforms, tools and AI to improve efficiency and performance
• Ensure the team meets personal and departmental goals

Short-Term Hands-On Delivery

• Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
• Conduct proactive outreach to media, influencers and journalists
• Write compelling press releases and content
• Respond to real-time news and trends for quick-win opportunities
• Track campaign performance, providing actionable insights and integrated reporting

Skills & Knowledge

• 5+ years’ experience managing DPR campaigns and strategies
• Proven record of leading and growing DPR teams
• Experience managing large, multi-industry client accounts
• Strong understanding of SEO, content and DPR strategy
• Proficient in DPR tools and software
• Excellent communication, feedback and conflict-resolution skills
• Demonstrates company values in all interactions