Lead Creator (social content production)

1 month from now
US > New York
Creative

Job Description

Lead Creator

A highly conceptual creative who can develop bold ideas and bring them to life through exceptional production.

  • Strong creative eye with a passion for visual storytelling and production.

  • Experienced with cameras, DSLRs, mirrorless systems, and lens selection.

  • Deep understanding of composition, lighting, framing, and visual direction.

  • Hands-on shooting experience across photo and video.

  • Creates social-first content that maximizes reach, engagement, and impact.

  • Leads creative projects from concept through production to final delivery.

**We’re VaynerMedia! **We are a contemporary global creative and media agency built for the now. Born in social, our work is now full service, simply loving big ideas that connect and create real change for our clients business. We are independently owned, founded in 2009 with offices in London, Amsterdam, New York, Los Angeles, Singapore, Tokyo, Sydney, Bangkok, Kuala Lumpur and Mexico City. We are recognized for our work in Cannes Lions, the Clios, D&AD and The Webbies to name a few.

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In EMEA, we are proudly 250+, servicing multi-brands across the region.**

The PITCH.**

We're a social-first production company creating the content, stories, and moments people actually want to watch, share, and talk about.

Our team is made up of creators, filmmakers, strategists, creative rogues, and culture shapers. We move fast, do great work, and are always looking for people who think differently - the unconventional, the emerging, the experienced, and everyone in between.

Want in?

We love obsessive makers and creative talent of all kinds. Documentarian? DJ? Sports junkie? Fashion enthusiast? Creator? Editor? TikTok native? Instagram addict?

We're into all of it.

If you understand internet culture, love making things, and are exceptionally good at what you do, we'd love to hear from you.

Here’s where you come in…

We're looking for a Lead Creator who can take an idea from concept to content. Someone who lives at the intersection of creativity, production, and social storytelling.

You'll help develop creative concepts, lead productions, and create standout social-first content that audiences actually want to watch. You have a strong visual point of view, a deep appreciation for craft, and know how to translate brand objectives into culturally relevant content.

The ideal candidate:

  • Is a concept-driven creator with strong creative instincts and social-first thinking.

  • Has hands-on production experience and is comfortable leading shoots from pre-production through delivery.

  • Has a keen eye for cinematography, composition, lighting, and visual storytelling.

  • Understands cameras, lenses, framing, and how technical choices impact creative outcomes.

  • Can shoot confidently on professional camera systems and adapt to fast-moving production environments.

  • Knows how to maximize content for social platforms, creating assets that are native to the way people consume content today.

  • Balances creative ambition with practical execution and can turn ideas into great content quickly.

  • Stays plugged into culture, trends, creators, and platform behaviors, while bringing original ideas to the table.

  • *This role will likely involve travel across the EU - valid passports and VISA are a must, must we be excited to travel when needed. *

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

We value personality, curiosity and experience, but what really sets our best creators apart is their ability to bridge social thinking with production craft.

This is a unique opportunity for a creator with a strong production background who thrives in fast-paced shoot environments and understands how to create exceptional social-first content from the ground up.

The ideal candidate will:

  • Bring 5+ years of professional experience creating social-first content, with a portfolio demonstrating impactful campaigns, Social performance, organic views achieved

  • Have a strong filmmaking and production foundation, with hands-on experience across pre-production, production and post-production.

  • Know how to maximise every shoot opportunity, identifying social-first moments and turning them into high-performing content.

  • Be comfortable on set, collaborating with directors, producers, crew and talent while contributing creatively throughout the production process.

  • Have a strong visual point of view and an understanding of cameras, lenses, framing, lighting and visual storytelling.

  • Demonstrate excellence in social craft, with experience creating content designed for how people consume media across TikTok, Instagram, YouTube and emerging platforms.

  • Be an all-round creator who can ideate, write, shape and develop concepts from brief through to final delivery.

  • Have the ability to spot the spark of an idea and nurture it into a culturally relevant campaign, series or content platform.

  • Possess a deep understanding of platform behaviours, audience culture and algorithmic performance, using these insights to inform creative decisions.

  • Operate as a senior member of a social production team, helping lead creative development while remaining hands-on in the making of the work.

  • Operate and lead as part of a social production team

Most importantly, you're a maker. Someone who loves the craft of production as much as the creativity behind it, and understands that the best social content is built through both.

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people.

  • Unlimited Holiday + 1 Day Birthday Leave

  • Cash Plan with Medicash - Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras

  • Enhanced Parental Leave

  • Cycle to work scheme

  • Employee Assistance Program (Financial, Mental and Physical Wellbeing)

  • Life Assurance

  • Income Protection

  • Group Personal Pension

  • 2 weeks Work From Anywhere

  • Once you reach 2 years round the Vayner sun, you’re eligible for an annual £150 budget to spend on anything that you’re curious about

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.

Candidates must be authorized to work in the U.K.

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