Marketing Science Analyst

1 month from now
CA > Calgary
Marketing Science

Job Description

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Role Overview

This role is responsible for executing on the account and office-level vision and priorities within the organization.

The main output of this role is to own Marketing Science deliverables across a broad range of initiatives.

Career development is typically provided by Marketing Science Leads, but may be adapted depending on the account or office location.

The nature of the role is that of a learner, expected to develop an intermediate understanding of Marketing Science while owning project contributions for client-facing deliverables.


Core Responsibilities

Analytical & Technical Expertise

2-3 years of demonstrated experience with at least two of the following areas:

Testing and optimization

Statistics

Data visualization

Tagging

Reporting

Communication & Insight Delivery

Ability to communicate complex analysis clearly and effectively in an easy-to-understand manner.

Ability to communicate effectively with day-to-day clients.

Ability to compose client communications with clear grammar and structure.

Collaboration & Commercial Awareness

Ability to support colleagues in selling analytics work.

Ability to manage multiple deliverables simultaneously and transition efficiently between them.

Presentation & Stakeholder Engagement

Ability to present low to mid-complexity projects confidently to internal stakeholders.

Marketing & Media Knowledge

Understanding of the following concepts (as relevant to the role):

Main forms of digital marketing and how they differ

How traditional advertising is planned and executed

Different types of media channels

Principles of Search Engine Marketing (SEM)

How CRM activities are planned and executed

How market research can enhance analytics work


Skills

Soft Skills

Curiosity

Critical thinking

Hard Skills

Proficient understanding of:

Adobe Analytics

Google Analytics

Media tools

Basic ability to navigate technical or analytical challenges.

Intermediate knowledge and working experience with agency technology platforms.


Key Activities

Solve well-defined analytical problems with guidance.

Work closely with and mentor Associate Analysts.

Assist in the ideation, development, and execution of measurement strategies and frameworks.


What We Offer:

Maternity and parental leave extra days

  • Competitive benefits packages

  • Vacation, compassionate leave, sick days, and flex days

  • Access to online services for families and new parents

  • Diversity and Inclusion Board with 12 affinity groups

  • Internal learning and development programs

  • Enterprise-wide employee discounts

  • And more…

*Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. *

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. *We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *

*If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx *

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