Marketing Science Lead

1 month from now
CA > Calgary
Marketing Science

Job Description

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Role Overview

This role is responsible for leading the execution of the account and office-level vision and priorities within the organization.

The main output of the role is to deliver Marketing Science projects, deliverables, and related work to clients across a broad range of initiatives.

Career development is typically provided by Marketing Science Directors or Senior Directors, but may be adapted depending on the account or office location.

The nature of the role is that of a leader, expected to understand Marketing Science at an advanced level and lead project contributions for client-facing deliverables.


Core Responsibilities

Leadership & Problem Solving

Identify, build, and lead teams to solve complex business and analytical problems.

Provide leadership over project delivery and ownership requirements.

Manage both Analysts’ deliverables and your own deliverables, ensuring that the Marketing Science Associate Director or Director maintains visibility into project progress.

Marketing Science Expertise

5-8 years of experience with at least two and deep understanding of at least four of the following areas:

Data architecture (ETL / data integration)

Automated data ingestion and reporting

Data science and statistical programming

Testing and personalization

Data visualization

Website platform implementation

Data Storytelling & Insights

Excel in data storytelling.

Guide junior team members in translating findings into clear and actionable insights for clients and stakeholders.

Business Development

Participate in business development activities, including:

Shaping analytics content

Recommending methodologies and technologies

Estimating level of effort

Supporting appropriate resource allocation

Communication & Presentation

Provide feedback and refinement for presentations.

Deliver high-level presentations to both internal and external stakeholders.


Skills

Soft Skills

Strong interpersonal and team-building skills.

Ability to foster a cohesive and effective work environment.

Proactively check in and report on team members’ needs.

Ability to refine communication to meet client expectations and business objectives.

Strong capability to communicate effectively with senior clients and stakeholders.

Hard Skills

Advanced understanding of:

Adobe Analytics

Google Analytics

Media tools

Ability to navigate technical and analytical challenges.

Advanced knowledge and practical experience with agency technology platforms.


Key Activities

Provide work and team leadership across projects.

Ensure project delivery standards and ownership are maintained.

Lead the ideation, development, and execution of measurement strategies and frameworks.

Provide career development guidance, leadership, and support to Analysts and Analyst teams.

Support Marketing Science Directors and Senior Directors in scoping Marketing Science staffing and team management needs.


What We Offer:

  • Maternity and parental leave extra days

  • Competitive benefits packages

  • Vacation, compassionate leave, sick days, and flex days

  • Access to online services for families and new parents

  • Diversity and Inclusion Board with 12 affinity groups

  • Internal learning and development programs

  • Enterprise-wide employee discounts

  • And more…

*Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. *

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. *We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *

*If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx *

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