Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:
Always-on, seasonal, and high-profile campaigns
Digital-first sponsorships, tentpoles, and custom content integrations
360 activations spanning digital, physical, and experiential touchpoints
Driving modern partnership innovation by:
Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
Bringing forward new publisher, data, and measurement solutions that elevate client growth
Championing advanced measurement adoption across digital partner programs
Shaping strategy & client leadership:
Building deep understanding of client business goals, audiences, and KPIs
Ensuring all Direct IO activations ladder into unified, integrated media strategies
Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation
Elevating operational excellence:
Improving workflows across planning, trafficking, reporting, and ad operations
Developing negotiation best practices and actively upskilling the team
Identifying incremental partnership opportunities and securing added value
Collaborating cross-functionally:
Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs
3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
Strong understanding of digital media channels across display, video, social, and branded content
Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
Strong relationship-building skills with publishers, vendors, and internal partners
Experience developing processes and elevating operational efficiencies
A future-focused, inquisitive mindset with a natural inclination to reimagine and improve