Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning process
Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
Proactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning
Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation
Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
Reviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives
Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
Developing and contributing to RFPs in partnership with channel teams to inform media recommendations and planning
Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews, including presenting directly to senior client stakeholders as appropriate
Partnering with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnership
Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
Developing cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunities
3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
Expertise managing multiple workstreams and planning deliverables across complex client accounts
Expertise with media spend management, pacing, reconciliation, and forecasting
Ideally with annual client budgets above $10M
Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
Familiarity with attribution methodologies and measurement frameworks
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients
Strong organizational, time management, and project management capabilities
Ability to manage multiple projects and priorities in a fast-paced environment
Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables
Bachelor’s degree in Marketing, Communications, Business, or related field
Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
Experience working on omni-channel retail brands with both online and offline conversion goals
Knowledge of audience targeting and strategic implications
Working knowledge of clients with distinct national vs. local media strategies