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Chief Growth Officer
About 5W
5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.
Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. www.5wpr.com
The Role
5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.
What You'll Own
New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
Outbound BD team and inbound conversion
Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
Cross-sell motion across the existing client book — every client buys at least two practices
Partner channel development: martech, AI platforms, and holding company referrals
Personal closer presence on every deal $500K+
Year 1 Targets
$10M+ in new ARR
3 anchor clients at $1M+
60% measurement/analytics attach rate on retainers
Average deal size up 40%
What We're Looking For
10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
Proven experience building and running a BD organization, not just carrying a number
Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
Track record beats pedigree. Show us the number.