General Manager, Entertainment

1 month from now
CA > Vancouver
Executive

Job Description

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What You'll Own

Revenue & Commercial Leadership

  • Own and drive global revenue growth targets for the Entertainment verticals.**Develop and execute go-to-market strategy for the Entertainment market in partnership with regional Managing Directors.

  • Set annual and multi-year revenue plans presented to the CEO; maintain transparent progress reporting.

  • Identify and prioritize high-value opportunities across media, streaming, gaming, live events, sports, and adjacent segments.

  • Build and sustain C-suite client relationships that generate pipeline, deepen partnerships, and position Apply Digital as the trusted transformation partner of choice.

  • Act as executive sponsor for marquee Entertainment client engagements.

  • Engage and strengthen relationships with Apply’s partners, specifically our Google Cloud alliance.

Organizational Leadership**

  • Lead the Entertainment market operating model — defining how commercial, delivery, and capability teams work together.

  • Partner with regional Managing Directors to align strategy with local execution, removing barriers and amplifying success.

  • Influence resource allocation and investment decisions to prioritize Entertainment growth initiatives.

  • Develop, mentor, and inspire a high-performing team culture oriented around client value, growth, and continuous innovation.

  • Represent Entertainment in executive leadership forums, shaping organizational priorities and investment.

  Industry Expertise & Thought Leadership

  • Serve as Apply Digital's recognized external voice in the Entertainment industry — sought after for speaking engagements, panels, and media commentary (CES, Cannes Lions, Google Cloud Next, Shoptalk, NRF, etc).

  • Maintain deep command of Entertainment trends including streaming economics, audience fragmentation, IP monetization, gaming growth, and the convergence of physical and digital experiences.

  • Translate market signals into clear strategic direction for internal teams and clients.

  • Author or contribute to point-of-view materials, whitepapers, and market perspectives that build Apply Digital's credibility.

  • Maintain ongoing relationships with industry analysts, studios, platforms, publishers, leagues, and ecosystem partners.

  Agentic AI Leadership

  • Champion Agentic AI adoption across Entertainment client engagements — educating clients on the strategic and operational implications of autonomous, AI-driven systems.

  • Guide Apply Digital's delivery organization in building Agentic Experience capabilities relevant to Entertainment: autonomous content recommendation, AI-driven production workflows, intelligent audience engagement, and real-time personalization for live events.

  • Shape Apply Digital's external narrative on Agentic Experience within Entertainment, establishing a differentiated market position.

  • Stay at the frontier of how agentic systems are reshaping entertainment business models — from AI-generated content to autonomous distribution — and bring these insights to clients and internal stakeholders.

Who You Are

Experience

  • 15+ years of progressive leadership with significant time in or directly serving the Entertainment industry (media, streaming, gaming, live events, sports, or adjacent sectors).

  • Proven track record of driving material revenue growth in a commercial or client-facing leadership role.

  • Deep familiarity with consulting, technology services, or digital transformation in an Entertainment context.

  • Demonstrated thought leadership — published work, speaking history, or recognized industry presence.

  • Experience leading within matrix organizations; demonstrated ability to influence across regions and functions without direct authority.

  • Fluency with AI, data, and digital capabilities as they apply to entertainment businesses; practitioner-level comfort with Agentic AI.

  Leadership & Operating Style

  • Executive presence and communication skills befitting a CEO-reporting, client-facing leader.

  • Commercially oriented and highly accountable — comfortable owning a revenue number and building process from scratch.

  • Able to move fluidly between strategy and execution; sets direction and works through details.

  • Strong coaching instincts; energized by building internal capability, not just managing external relationships.

  • Self-directed with a bias toward action in a fast-moving, ambiguous environment.

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