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Revenue & Commercial Leadership
Own and drive global revenue growth targets for the Consumer verticals.**Develop and execute go-to-market strategy for the Consumer market in partnership with regional Managing Directors.
Set annual and multi-year revenue plans presented to the CEO; maintain transparent progress reporting.
Identify and prioritize high-value opportunities across consumer segments, channels, and geographies.
Build and sustain C-suite client relationships that generate pipeline, deepen partnerships, and position Apply Digital as the trusted transformation partner of choice.
Act as executive sponsor for marquee Consumer client engagements.
Engage and strengthen relationships with Apply’s partners, specifically our Google Cloud alliance.
Organizational Leadership**
Lead the Consumer market operating model — defining how commercial, delivery, and capability teams work together.
Partner with regional Managing Directors to align strategy with local execution, removing barriers and amplifying success.
Influence resource allocation and investment decisions to prioritize Consumer growth initiatives.
Develop, mentor, and inspire a high-performing team culture oriented around client value, growth, and continuous innovation.
Represent Consumer in executive leadership forums, shaping organizational priorities and investment.
Industry Expertise & Thought Leadership
Serve as Apply Digital's recognized external voice in the Consumer industry — sought after for speaking engagements, panels, and media commentary (CES, Cannes Lions, Google Cloud Next, Shoptalk, NRF, etc).
Maintain deep command of Consumer trends, competitive dynamics, regulatory environment, and emerging business models.
Translate market signals into clear strategic direction for internal teams and clients.
Author or contribute to point-of-view materials, whitepapers, and market perspectives that build Apply Digital's credibility.
Maintain ongoing relationships with industry analysts, associations, and ecosystem partners.
Agentic AI Leadership
Champion Agentic AI adoption across Consumer client engagements — educating clients on the strategic and operational implications of autonomous, AI-driven systems.
Guide Apply Digital's delivery organization in building Agentic Experience capabilities relevant to Consumer use cases: personalization at scale, autonomous customer journey orchestration, AI-powered retail and CPG operations.
Shape Apply Digital's external narrative on Agentic Experience within Consumer, establishing a differentiated market position.
Stay at the frontier of how agentic systems are reshaping consumer business models and proactively bring these insights to clients and internal stakeholders.
Experience
15+ years of progressive leadership with significant time in or directly serving the Consumer industry.
Proven track record of driving material revenue growth in a commercial or client-facing leadership role.
Deep familiarity with consulting, technology services, or digital transformation in a Consumer context.
Demonstrated thought leadership — published work, speaking history, or recognized industry presence.
Experience leading within matrix organizations; demonstrated ability to influence across regions and functions without direct authority.
Fluency with AI, data, and digital capabilities as they apply to consumer businesses; practitioner-level comfort with Agentic AI.
Leadership & Operating Style
Executive presence and communication skills befitting a CEO-reporting, client-facing leader.
Commercially oriented and highly accountable — comfortable owning a revenue number and building process from scratch.
Able to move fluidly between strategy and execution; sets direction and works through details.
Strong coaching instincts; energized by building internal capability, not just managing external relationships.
Self-directed with a bias toward action in a fast-moving, ambiguous environment.
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